Hi, I'm Arianna.
Let's talk.
PR is everywhere. It shows up in our conversations, our communities, and the stories we consume every day, often without us realizing it. Growing up in New York, surrounded by nonstop media and diverse voices, I became fascinated by how messaging could influence people and shape culture. Then, it dawned on me: I could use my creativity, combined with my passion for writing, to tell stories that mattered.
That idea led me to pursue Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University. Through experiences on and off campus, I have developed strong skills in digital communications and strategic communication. I am driven to keep challenging myself while using PR to make a meaningful impact.
My goal is always the same: to create unique content that resonates and serves a purpose. This portfolio highlights the work, strategy, and results that reflect how I show up in social media: thoughtful, driven, and always evolving
Expertise
What I bring to the table:
Digital Marketing
Develop and schedule targeted social media campaigns, utilizing platform analytics to optimize reach and engagement.
Crisis Communications
Assisting in real-time messaging and reputation management during high-pressure public incidents.
Copywriting & Editing
Writing press releases, branded content, newsletters, and social media captions that aligned with organizational voice and drove audience engagement.
Brand Development
Ensure consistent tone, messaging, and visual identity across multiple brands and platforms, helping shape public perception and build trust.
My PR Journey: Building Trust One Brand at a Time
FOX News Creative Services & Digital News Intern
Contributed to creating video content, writing promotional copy, and assisting with graphic design for on-air promos and digital platforms. Worked with producers and designers to ensure all materials were aligned with the station’s brand and delivered on time.
NYPD Public Relations Intern
Shadowed press conferences/interviews and responded to reporter inquiries for news stories. Edited press releases, designed social media graphics, and managed the NYPD's social media accounts (@NYPDNews Twitter: 822.5K, @NYPD Instagram: 612K, @NYPD Español Instagram: 3K). Handled sensitive and high-profile information in a fast-paced environment.
Del Sol Magazine Editor in Chief
Responsible for overseeing the overall operations, editorial content, and brand image of a student-run publication. Curated engaging content to increase engagement through print/digital publications, social media, and web design. Lead and recruit team of 80+ students.
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